. . .That People Want to Download!
So what does it take to get somebody to fill out a form so you can follow up another day? It’s not magic or marketing mumbo jumbo. It simply takes good solid information that demonstrates your thorough understanding of a business problem and the promise of a solution that rings true. A good white paper does this early in the sales cycle. That’s when people are hungry for information that demonstrates a real understanding of the issues they face.
White Papers Lead the Way
Providing useful information on your website in a downloadable white paper may be the smartest marketing move you make this year. Even if you haven’t written more than a paragraph since high school, anybody can write a good white paper. It doesn’t have to be long and it doesn’t need to be written by a professional writer or consultant. You just need to know how to organize and write your paper in a way that has proven to connect with readers over and over again.
That’s why we created the White Paper Kit, the definitive step-by-step guide that gives you everything you need to write, publish and market your own high quality white paper with far less effort than you ever thought possible. By using our guide and templates, your white paper will be just as good–and in many ways better— than what a professional writer would deliver for thousands of dollars. That’s because it will be your company’s statement about how a business problem can be solved and not some “expert” interpretation of what you do.
And the best part? The White Paper Kit is completely free and yours for downloading today!
Be a thought leader.
Before you can offer somebody a solution, they must agree with you about the problem. That’s where a white paper can make all the difference. Write a good white paper that addresses a real-world business problem and you’ll instantly distinguish yourself as the thought leader out in front of everyone else.
Capture leads early.
It’s what smart and effective marketing organizations do for one simple reason: White papers work extremely well, where capturing names and contact information is the name of the game for later follow up. Over and over again, white papers have proven themselves more effective and far more believable than other more costly marketing tools.
Why white papers work.
Fact is, most companies don’t think like your customers at all. They just stand on their soap boxes and drone on about how great their products are using words like best of breed, one of a kind, cutting edge, 100% natural, all-green solution and so on. Then they wonder why nobody is paying attention.
You can write it.
Just download and follow our free, easy step-by-step instructions for researching and writing your white paper. All you need is a copy of Microsoft Office or access to Google Docs; we provide the rest. We’ll tell you what works, and what pitfalls to avoid–step by step. Your work will be done in four evenings or less. Then watch as the number of leads on your website sharply increases as you follow our simple white paper promotional suggestions.
We can help.
Knowing how to position and promote the new paper on your own website will immediately convert many more visitors to buyers. Then, as the search engines become aware of your efforts, the leads will steadily increase. If you are ready to invest a small number of hours in writing your own white paper, and we will show you how, then your number of leads will likely skyrocket overnight. And if you’re worried that your writing skills may not produce the best results, don’t fret. We’ve got you covered.
What sounds better to you?
If you’re researching an expensive business solution, how would you want to educate yourself early on? By speaking to a fast-talking salesperson? Downloading a slick product brochure? Or by reading a balanced white paper that demonstrates a real understanding of the challenge you face?
Achieve instant credibility.
Experts say the average consumer is exposed to over 3,000 ads every day. With that many competing and confusing messages shouting out for attention, it’s little wonder why so many serious shoppers gravitate toward white papers. They are perceived as the most credible, least promotional and most informative of all marketing materials available to readers today.
Just follow our formula.
Of course it’s still important to write it properly, and we’ll show you for free exactly how to do this. But if you follow our formula and write something that gives readers real value, you will earn their trust—and their business will soon follow.