Slide backgroundYou can write a white paper and we can help.
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White Paper Advantages

Establishes leadership

Increases site traffic

Creates valuable leads

Achieves credibility

Write Compelling White Papers. . .

Let’s face it. Getting people to visit your website is only half the battle. If you’ve got a product or service that takes more than a few seconds to explain, not many people will stick around for long reading product pages. Even fewer will pick up the phone and call you. Those really interested may spend a minute surfing your website looking for useful information that really matters to them.  If they don’t find it, you’re in trouble. Quickly they’re off to your competitor’s site to see what they have to offer in comparison. Some may return later, but the vast majority will not.

. . .That People Want to Download!

So what does it take to get somebody to fill out a form so you can follow up another day?  It’s not magic or marketing mumbo jumbo. It simply takes good solid information that demonstrates your thorough understanding of a business problem and the promise of a solution that rings true. A good white paper does this early in the sales cycle. That’s when people are hungry for information that demonstrates a real understanding of the issues they face.

White Papers Lead the Way

Providing useful information on your website in a downloadable white paper may be the smartest marketing move you make this year.  Even if you haven’t written more than a paragraph since high school, anybody can write a good white paper. It doesn’t have to be long and it doesn’t need to be written by a professional writer or consultant. You just need to know how to organize and write your paper in a way that has proven to connect with readers over and over again.

That’s why we created the White Paper Kit, the definitive step-by-step guide that gives you everything you need to write, publish and market your own high quality white paper with far less effort than you ever thought possible. By using our guide and templates, your white paper will be just as good–and in many ways better— than what a professional writer would deliver for thousands of dollars. That’s because it will be your company’s statement about how a business problem can be solved and not some “expert” interpretation of what you do.

And the best part? The White Paper Kit is completely free and yours for downloading today!

Be a thought leader.

Before you can offer somebody a solution, they must agree with you about the problem. That’s where a white paper can make all the difference. Write a good white paper that addresses a real-world business problem and you’ll instantly distinguish yourself as the thought leader out in front of everyone else.

Capture leads early.

It’s what smart and effective marketing organizations do for one simple reason: White papers work extremely well, where capturing names and contact information is the name of the game for later follow up. Over and over again, white papers have proven themselves more effective and far more believable than other more costly marketing tools.

Why white papers work.

Fact is, most companies don’t think like your customers at all. They just stand on their soap boxes and drone on about how great their products are using words like best of breed, one of a kind, cutting edge, 100% natural, all-green solution and so on. Then they wonder why nobody is paying attention.

You can write it.

Just download and follow our free, easy step-by-step instructions for researching and writing your white paper. All you need is a copy of Microsoft Office or access to Google Docs; we provide the rest. We’ll tell you what works, and what pitfalls to avoid–step by step.  Your work will be done in four evenings or less. Then watch as the number of leads on your website sharply increases as you follow our simple white paper promotional suggestions.

We can help.

Knowing how to position and promote the new paper on your own website will immediately convert many more visitors to buyers. Then, as the search engines become aware of your efforts, the leads will steadily increase. If you are ready to invest a small number of hours in writing your own white paper, and we will show you how, then your number of leads will likely skyrocket overnight. And if you’re worried that your writing skills may not produce the best results, don’t fret. We’ve got you covered.

What sounds better to you?

If you’re researching an expensive business solution, how would you want to educate yourself early on? By speaking to a fast-talking salesperson? Downloading a slick product brochure? Or by reading a balanced white paper that demonstrates a real understanding of the challenge you face?

Achieve instant credibility.

Experts say the average consumer is exposed to over 3,000 ads every day. With that many competing and confusing messages shouting out for attention, it’s little wonder why so many serious shoppers gravitate toward white papers. They are perceived as the most credible, least promotional and most informative of all marketing materials available to readers today.

Just follow our formula.

Of course it’s still important to write it properly, and we’ll show you for free exactly how to do this. But if you follow our formula and write something that gives readers real value, you will earn their trust—and their business will soon follow.

How do I know this is right for my business?

If your company is a business-to-business provider selling to smart and sophisticated customers, then no question—the answer is a very strong yes.  Truth is though, just about any kind of business, from small to large, can gain credibility and produce more sales with help from a white paper. Answer “yes” to any of the following questions and there’s little doubt that that you and your customers will benefit mightily from one or more white papers on your site:

  • We compete with well-established players.

    My business sells an innovative solution that competes with older but more established companies. Our product is clearly better but getting people to understand the reasons takes some explanation.

  • Our service is premium-priced.

    Customers love our quality product or service, but we often lose new business based on price. Prospects don’t always “get” why we’re better.

  • It’s complicated.

    It’s hard to tell our story in 60 seconds or less. Our data sheets and product brochures help, but they don’t convey the full value of what we do.

  • We’re specialists, not generalists.

    We specialize in Manufacturing, Information Technology, Medical Equipment, or Financial Services, or other niche areas. Our products and services are typically big investments for people, so our sales cycle is long.

  • We focus on big companies.

    We sell to Fortune 2000 companies, education institutions or to government. Our customers take their time making big purchases and do lots of research before pulling the trigger.

  • We’re B2B providers.

    I sell product and service solutions to other companies, not consumer products like you find on Amazon. Customers take their time researching me and my competitors.  Nobody buys “on impulse” in my market.

Our Writing Kit is free. You can download it now.
So what’s the catch?

Everybody needs to be edited.

We’ve been writing and editing white papers for a long time. Truth is, even the finest writers need to be edited. No matter how much you know about your business, and how well you follow our templates,  your white paper should be reviewed and edited by someone who knows what they’re doing. Someone who’s not afraid to correct your grammar, clarify your thinking, adjust headlines, or point out and fix logic flaws. Someone who can take what you’ve written and help you turn it into a polished jewel.

Who will you choose to use?

Choosing an editor with experience in business as well as white paper writing is ideal. After all, this is your name and company that will appear on the paper. To work as intended and to generate sales leads, there’s no room for marketing hype, fluff or grammatical errors.  That’s why we hope that you will choose us, the editing team at The White Paper Kit, to provide you with quality editing services.

We hope you choose us for high quality, affordable editing services.

Led by by our founder Paul Pinella, a veteran white paper writer and editor with 20 years of experience, The White Paper Kit’s staff will take your draft and provide the professional editing service that all writers need.  How much you choose to use our editing services is totally up to you. In some cases a one-hour edit of what you’ve written will be all it takes to polish and perfect your white paper. In other cases a white paper draft will benefit from a more thorough review.

In fact, you may have someone you trust who is and willing to provide you with up to several hours of quality feedback.  If you don’t know such a person, or are not certain they have all the business and editing skills needed, then we hope you’ll choose us for professional editing. Just don’t make the mistake of publishing your white paper  without having it reviewed by someone with strong editing skills.

Your alternative is to pay to hire a professional writer.

Rather than write your own white paper, you can of course hire a professional writer to do some of the work for you. Be prepared, however, to spend time and effort educating that writer about your industry, your product or your service. Afterwards, be ready to review their work throughout the entire creation process, from the first draft until the end. Even then, most freelance writers work on their own, so even when “done” your white paper still will not have been professionally edited.

Most professionally-written white papers cost somewhere between $4,000 and $7,000 to produce. If you have the time and budget, by all means hire the best talent you can. But if you are willing to follow our instructions and write your own first draft using our free White Paper Kit formula, then the quality can be just as good—or better—than what a professional writer will deliver. All you need, indeed any writer needs, is some help on the editing side. And that’s where we’re hoping you choose us.

Get started today. Download your free White Paper Kit now!

I will send you e-email from time to time to  remind you about our editing services. I solemnly pledge NEVER to spam you or sell your email address to anyone, and of course you can unsubscribe at any time.

What others say about us

“As a startup, we rely on or partners to help us keep our costs down while still getting our messages out. The White Paper Kit has proven to be the perfect marketing partner.”

“The White Paper Kit is key to helping Gomez reach its goals of growing sales while exceeding customer expectations.”

“The White Paper Kit helped us tighten up our messaging.”